Centro Butterfly AR

Centro Butterfly AR

Centro Butterfly AR

Butterflies can be hard to catch, so I came up with this fun concept to allow people to get a little more up and close and personal with the many local species of butterfly you might see on your stroll around Travis Park in downtown San Antonio. Using a combination of 3D software and Meta's Spark AR development platform I created 6 variations of butterflies that could be viewed in augmented reality right on your phone. The flexibly placed and reproducible signage acts as the image target for the butterfly to rest, with access to the AR filter gained from scanning the QR in the center of the flower design.

Concept

Concept

Concept

Coroplast signage with link to AR filter that would virtually place one of 6 butterfly varieties onto the sign in AR

Coroplast signage with link to AR filter that would virtually place one of 6 butterfly varieties onto the sign in AR

Coroplast signage with link to AR filter that would virtually place one of 6 butterfly varieties onto the sign in AR. Pull this page up on desktop to get the signage image and use the filter below to place the butterfly on the flower!

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