Broadway Bank

Broadway Bank

Broadway Bank

Free Checking

Free Checking

Free Checking

Approach

This digital focused campaign was a Covid project where a solution was needed to incorporate people into the creative without having a video shoot. My solution was to comb through stock photography and select photoshoots that had enough images in sequential motion in order to achieve a pseudo stop motion effect. This effect brought life and interactivity to the end product that relying simply on individual stock photography options would have lacked.

In this campaign I was responsible for: concept development, creative direction, all creative executions.

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