In developing this campaign I worked with both the City of San Antonio and bike network consultants to create a fun, vibrant campaign that utilized elements of CoSA brand guide while still manifesting with a personality of its own. The simple illustration style allows for the capability for a growing illustrated cast, an important factor in addressing the diversity of San Antonio bike riders and their bike use; whether for commute, sport, or leisure.
In this campaign I was responsible for: concept development, client pitches, creative direction, all creative executions, and direction and delivery of assets for internal web team.
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