This award-winning, enrollment focused campaign is all about the realization of inner potential, and the role being a Texas A&M University-San Antonio student plays in that. The "Jaguar" portion of the logo lockup was is variable, allowing for calls to action to "Unleash Your Inner ___________", whether that be a scientist, teacher, or whatever career field that needed to be addressed. To visually accompany this conceptual transformation I also directed a photoshoot to acquire images of students in both their student attire and their future occupational attire, allowing a fun reveal animation for social, web banner, and even print applications.