When MAC.BID was looking to expand from the Northeast by opening up a warehouse in the Texas Hill Country they needed an awareness campaign to introduce themselves to the new market. I wanted to develop something that tied to the inherit energy of an auction based platform and also showcase the wide variety of items available. Get in on the AuCTION is a fun play on the closeness of "Auction" and "Action" in both visual/audio form and in concept; the auction style of purchasing involves a lot of quick action and strategic thinking! This campaign aimed to invite the audience to join while also play into FOMO a bit, with savings opportunities so large that you may find it hard to pay full retail again.